Brand Consulting & Marketing Strategy


While marketing platforms may vary, the key to a successful campaign is to create a cohesive strategy that will develop relevancy and recognition for your brand to connect with your audience.

iluma Agency will help your brand define and align with its core brand promise and incorporate your audience’s needs for your overall identity, digital marketing, advertising, or online presence strategy. By diving in to learn the brand goals, we will work to understand the trends with your audience and can create a program that integrates the tactics you need for success. We innovate and execute ideas that help your business get to its next chapter.

Integrated Marketing
Planning Strategy
& Development

Brand Strategy,
Positioning &
Visual Architecture

Interim Chief

Digital Marketing
Strategy &

Mobile Marketing,
Application Planning
& Strategy

Search Marketing
Planning &

Web, Social &
Digital Marketing

Strong brands can impact organizations
across THE BOARD:

Branding case study:

iluma Agency was tasked to clarify and redevelop the brand and product identity for a new category of online digital living wills. Deploying a consumer survey to define emotions, preferences and pre-existing ideas related to living wills, we developed a new brand to differentiate a product-focused digital living will brand from the larger parent company brand, Keystone Health Care.

Original Brand Identity:

New Company & Product Brand Identity:

Branding case study:
Bush business furniture

iluma Agency developed an approachable identity and rebranding for the Bush Furniture commercial business furniture division. Prior to the project, this division felt collapsed within their consumer grade with their lower market furniture lines and needed a distinct identity in a competitive professional market to gain a stronger appeal. Iluma Agency developed an integrated, persona-driven brand identity, with a relatable position and messaging platform for Bush Furniture.

Original Brand Identity:


New Company & Product Brand Identity:

Branding case study:

iluma Agency created a comprehensive rebrand and marketing program for TouchSuite, a retail POS technology and merchant processing provider. Without a unified or modern identity, the firm was struggling to establish itself as a serious option versus more established and professional competitors. We developed a new brand and product identity that helped to reposition the brand promise.

Original Brand Identity:

New Company & Product Brand Identity: